Easton Downtown Gets Store Directory Signs

Photo contributed by the
Easton Main Street Initiative

Four new pedestal signs have just been installed in Easton's Downtown that are intended to help city visitors better navigate around the district, the Easton Main Street Initiative (EMSI) announced today.

The signs, which are  similar to those seen in the Centre Square kiosk and Discover Downtown Easton Map & Guide, highlight participating restaurants and retail businesses, along with navigational tools and a map of the Downtown area.

Users are able to identify their location quickly with a “You Are Here” arrow.

The signs are a project completed by the EMSI marketing committee, who also produces the annual "Downtown Easton Map & Guide" and  Centre Square kiosk poster. The new slat-top signs are a further extension of the program and will be updated annually with new businesses, EMSI said in a media release.

A total of 84 businesses are participating this year, up from 66 in 2012, it was noted.

The new directory signs are located on South Third Street in front of the parking deck, on North Third Street at the parking lot on the west side of the street, in front of the Sigal Museum at 342 Northampton St., and in front of the Grand Eastonian Hotel at 140 Northampton St.

The new visitors' directories were fabricated by JHM Signs in Alpha, NJ and funded through grants from HUD’s Community Development Block Grant Program and a Chamber of Commerce’s Main Street Lehigh Valley Community Improvement Grant, though the final cost of the endeavor wasn't specified.

This is the second major initiative to help Easton visitors find their way around the Downtown district this year from EMSI. A smartphone app was released in April for both iPhone and Android users that highlights Downtown events and hotspots.