Friday, September 28, 2012

GEDP Touts Accomplishments, Hints at Future Projects

By Christina Georgiou
Click on any photo to see it full size.

There are three organizations—Easton Main Street, the Easton Ambassadors, and the Easton Farmers' Market—that Mayor Sal Panto says he credits with attracting and increasing development in the city's Downtown. 

"These three organizations—without them we'd revert 20 years,” he told a group of about 50 people gathered at Nurture Nature Center for the Greater Easton Development Partnership (GEDP) annual meeting Thursday evening. 
Panto estimated there is currently $320 million worth of development projects currently taking place in the city, and said that revenue related to business has been steadily rising. He added the city currently sees $1.2 million annually in revenue from taxes and user fees, an amount he expects to rise by another $220,000 when Crayola completes its expansion.

“Neighborhoods will always be the lifeblood of the city, but Downtown is (where the money comes from),” the mayor said. “It's happening. And those that don't believe that, let them go. Because we don't need them.” 

GEDP is the overseeing organization for all three, and while it's not a part of the Easton's government, it also works closely with the city's Redevelopment Authority. Gretchen Longenbach, a city employee, is the Authority's director and also the executive director for the GEDP.

She explained some of the relationship between the city's Redevelopment Authority and GEDP.
"When the Redevelopment Authority...loans funds to the developer...the funds are granted on repayment to GEDP,” Longenbach said, adding that some of that money is used to fund the Main Street and Ambassadors programs.

“We are attempting to not be as reliant on city funds,” she said.

Annually, the GEDP budget includes:

  • GEDP administration $35,000
  • Main Street Initiative $250,000
  • Easton Farmers' Market $100,000
  • Ambassadors $240,000
“While it's a large sum of money, in the scheme of what it can accomplish, it's actually a small sum of money,” Longenbach said.

Each of the three organizations the GEDP oversees also gave individual presentations on their efforts

The Easton Farmers' Market


EFM manager, Megan McBride, who is also the assistant director for the Easton Main Street Initiative, said that the market has been growing steadily since it came under GEDP management three years ago. She added the move was necessary.

“We needed more administration and bookkeeping,” she said.

On top of vendor efforts, about 75 people volunteer their time to promote and staff the market, along with more than a dozen commercial sponsors, McBride estimated.

“We couldn't do it without our sponsors and partners,” she said.

Signs of the market's growth and success include recognition from the USDA and the Mid-Atlantic Fruit and Vegetable  Marketers'Association, as well as an increase in the average dollars per sale and weekly attendance, McBride said.
“Originally, we had to go far and wide to find vendors,” she told
attendees Thursday evening. “That's no longer the case. We have a waiting list.”

Challenges still face the EFM when it comes to the local community, though. The market has offered small vouchers to West Ward residents in the last couple of years to acquaint them with the Saturday market, and the EFM participates in the SNAP and WIC programs—but many still don't purchase from the local fresh food market, she said.

“It's really been a challenge to get the word out,” McBride said. “We're really looking at the big picture. We're looking at obsity. We're trying to get low-income people to eat better and raise their economic status.”

When some people do visit the market too, she said, “They don't know what to do with the ingredients.”

“Our focus is to try to provice fresh food in what is close to a 'food desert,'” McBride added.

Still the market is expanding exponentially—the “producer-only” market will run through the winter this year, indoors at the Nurture Nature Center on Saturdays from November 24 through April 27.

The EFM will hold a showing of the film, “To Make a Farm” at NNC on Nov. 15 at 7 p.m. too.

Plans are also in the works to add a weekday to the 2013 market schedule, most likely on Wednesdays from 4 to 7 p.m., she said. 


The Easton Ambassadors


With a $240,000 annual cost and no source of revenue generation, the GEDP advocated for the creation of a Neighborhood Improvement District to fund the Ambassadors program last year.


Click on any slide photo for a better, full-size view.

The creation of the NID would have assessed a fee on property owners in the Downtown district—and was roundly rejected by that group, Longenbach said.

The physical scope and some hours of operation were cut back, but the Ambassadors, whose services are administered by Ohio company Block By Block, continue to be a visible part of the city.

“I'm just so glad to still be here,” said Easton Ambassadors operations manager Sandra Levisay. “We didn't have to let anyone go.”

While the Ambassadors' territory no longer includes Fifth Street, the red-shirted welcome and clean-up assistance crew continues its mission of “Clean and Safe,” with a focus on making city visitors and residents feel comfortable in the heart of Downtown, Levisay said.

“We probably have an Ambassador (on the Center Square) all day or most of the day,” she said.

The crew is estimated to have done 170,000 “hospitality greetings”--that is, saying hello to city visitors last year.

“When you get out of your car and have someone say hello to you, I think you feel more comfortable,” Levisay said.

In addition to their never-ending task of keeping the streets tidy, Ambassadors go through bi-weekly training sessions on a number of topics pertaining to their jobs, from first-aid to social skills, aimed not only at visitors, but residents that may be in need of social services, she said.

And, the crew is tasked with taking care of the 106 city planters and six flower beds, Levisay noted.
“We'd also like to get people to know the police department a little bit,” she said.

She added the Ambassadors are there at all EFM and Main Street events too.

“We support Main Street,” Levisay said. “Anything they do, we're at their side.”
Though the NID's rejection means the Ambassadors funding is limited to what the city budget, GEDP and private donors provide, the crew is still acomplishing its mission, she said.

“We're still doing the same things,” Levisay said. “We're just squishing the area a little bit.”


 

Easton Main Street Initiative


The Main Street program, run by two paid full-time employees and 60 unpaid volunteers, has worked hard since it's inception in 2005 to further its mission to “continue the economic stability and economic development Downtown,” said EMSI director Kim Kmetz.

The EMSI received a $50,000 grant from the Department of Community and Economic Development, $55,000 from Northampton County, $10,000 from the Easton House Tour and additional money from proceeds from the Easton Haunted Walking Tour in the past year to help foster its efforts at strengthening the city's growth, she said.

The program's organization, design, marketing, events, and economic structuring committees, populated by volunteers, all focus on various aspects of the effort, including ideas for vacant properties and producing promotional materials, posters and brochures. Still, it's a big job that the EMSI does, she said.

“We could use more volunteers,” Kmetz noted.

The EMSI has sponsored several concert programs, along with various mural and art projects in the Downtown, including artist-created bike racks.

“It's like it's own little walking tour,” she said of the bike racks. “We see them being used more and more all the time.”

Seventeen new businesses, along with five new restaurants, have opened or plan to open by year's end, Kmetz said.

“Of course, we always lose some,” she noted. “But every time, we step up next time.”

EMSI has conducted surveys too of the kind of businesses local would like to see open in the Downtown too. High on the list are a drycleaner, a fitness center, along with more clothing shops. Also, some expressed a desire for a shoe store, Kmetz said.

“We want people to live here, and we don't want to give people a reason to get in the cars and drive away (for these things),” she noted.

In the works for 2013 is a smartphone app highlighting Downtown businesses and attractions, as well as services like parking, and a gift card program.

A necessary update to the Main Street website delayed development of the the app, and other projects delayed the gift card being introduced, Kmetz said.

“We hoped to get it out by the holiday season this year, but that's not going to happen,” she said, adding she expects a gift card program will be announced in spring of 2013.

Also planned for 2013 are improvements to the northwest quadrant of Centre Square and the pedestrian walkway under the Route 22 overpass on North Third Street, as well as a “free library book boxes” in Downtown parks.

She said lighting and pressure washing the stained stones along the sidewalk would help entice more Lafayette College students to walk Downtown and reinforce efforts Main Street has been making to make the students feel comfortable in the city.

“Town and gown relations are extremely important,” Kmetz said.

Promoting Easton is also still forefront in Main Street's efforts too—EMSI will continue to engage Rick Ferrell , a recruiter based in Delaware, under contract since 2008, along with using the donated time and efforts of several local graphic designers and photographers, she said, and will make a special push for the holiday season and Peace Candle lighting ceremony this year.

“If we had to pay for photography and design, I don't know what we would do,” she said. “We market Easton for the holidays.”

Volunteers will also lead “Easton Fam Tours” during the fall into the holiday season, Kmetz said. The tours are designed to familiarize newcomers and visitors with Downtown shops.

“People get a little turned around because the stores aren't all on one block,” she said.

But Easton's charms outweigh any confusion.

“We have an authentic Downtown experience,” Kmetz said. “People (elsewhere) try to replicate that, but we have the real experience.”

Liz Rosen, of the EMSI Advisory Council and Design Committee chair, noted that she and Advisory Council chair Holly Edinger, conducted surveys during Heritage Day this past July to gauge visitors' experiences in the city.

“We had really positive comments,” Rosen said.

Edinger praised GEDP for their management of the program.

“Some people seem to think GEDP is this mysterious organization, but it's just the organization we work under,” Edinger said.

Longenbach agreed, saying when it comes to Easton's economic development, “GEDP is an incredibly important part of the puzzle.”

City Budget Meeting Set for Monday


A preliminary presentation of the proposed City of Easton 2013 budget will take place Monday, October 1 at a special meeting of City Council.

The meeting, the first of what will undoubtedly be several discussions on the matter, is set for 6 p.m. in city council chambers on the sixth floor of City Hall, 1 South Third St., and is open to the public.

The Easton Home Rule Charter specifically requires budget discussions begin in October. A budget for the upcoming year must be passed by December 31.

First Monday History Program Returns to EACC

The Easton Area Community Center will host the first of this year's fall series of "First Monday" events, run by local historian Len Buscemi at noon on Monday, October 1.


Fred Eilenberger (in foreground) directs his rafting crew
down the Delaware River. Photo courtesy of Len Buscemi.
  Henry Skirbst, author of “The Rise and Fall of Timber Rafting on the Delaware River”,  will give a talk and slide presentation, “Rafting on the Delaware River” which outlines the timber trade that once flourished in the area and used  the river for transporting the valuable commodity.

The book, along with several others authored by Skirbst, “Our Icy Past: Living on a Moraine”; “Tales and Trails”; “Tales of a Battleground”; “Tales of a Frontier Land” will be available for sale during the event.

The public is invited, and the event is free.

The Easton Area Community Center, "Home of the Saints", is located at 901 Washington St.

For more information, call the EACC at  610-253-8271.
 
A brief history of “Rafting on the Delaware River”
After the French and Indian War, lumber demands increased. The first log raft to navigate the Delaware was in 1746 from a town above Port Jarvis, NY to Philadelphia (200miles). Before the Revolutionary war great rafts were sent across the Atlantic to Europe. These rafts had sails and rudders.

The last raft across the Atlantic was in 1775.

Rafting was at its height from 1840 to 1845 during this period as many as 20 rafts could be seen at one time going down the river. The season usually lasted about four weeks. In the spring runoff season, about 300 rafts navigated the river. 

Rafts often transported goods along the river. Items such as coal, furniture and on occasion passengers could be seen on the rafts.

After 1855, the rafting industry began to diminish.

New transportation methods such as railroads and canals proved to be a more reliable means to get goods to market. With the construction of bridges across the Delaware River, rafting became more dangerous. High water would, on occasion, drive the rafts into the bridge abutments injuring and often killing the crew.

Weekend Guide, September 28 to 30

Easton's most comprehensive guide to what's happening over the weekend, in the city and beyond. Published every Friday!

Friday, September 28


The Greater Easton Open (GEO) golf tournament: 8 a.m. to 3 p.m. A 4-person scramble event, with a shot-gun start. Luncheon includes buffet, barbeque and beer. Event benefits four Easton neighborhood groups. Riverview Country Club, 1 Riverview Place, Forks Township. For more information, call 917-549-5161 or email geo@eastonchna.org. To register or purchase GEO merchandise, click here.

Rummage Sale: 9 a.m. to 2 p.m. Clothing, household goods, antiques, jewelry, toys, games and more. Our Lady of Mercy (St. Joseph) Church, Davis and St. Joseph streets. 610-252-5242

Easton AAUW Book Sale: 10 a.m. to 7 p.m. Eddyside Pool House, North Delaware Drive and East Lafayette Street. 610-504-5861

Two Rivers Brewing Company happy hour beer tasting: 5 to 7 p.m. Preview test craft brews. The brewery is also launching a Kickstarter campaign to raise $20,000 for a state-of-the-art drafting system. Two Rivers Brewing Company, 542 Northampton St.
Cancelled!

Mixed Media Art Show: 5 to 8 p.m. Featuring the work of two under-10 artists, Mara Hennessy and Caiden Flowers, and the photography by Erin McGuirk. Green Harvest, 140 Northampton St. 610-252-6360

Easton Rovers vs. Emmaus High School: 7 p.m. Cottingham Stadium, 21 North 11th St. Click here for ticket information.

Live in the Square - Ian and Friends: 7:30 p.m. Easton’s own hip blend of keyboard, guitar and drums. Sponsored by Easton Main Street. Centre Square.

Zaire: 8 to 11 p.m. Riegelsville Inn, 10-12 Delaware Road, Riegelsville. 610-749-0100 or www.riegelsvilleinn.com

Karaoke with Nort: 9 p.m. Rip Van Winkle's Pub, 3700 Nicholas St., Palmer Township. 610-258-8873

DJ Mike: 10 p.m. to 2 p.m. Riegelsville Tavern, 1274 Easton Road, Riegelsville. 610-510-3030 or www.riegelvilletavern.com

Len Mooney: 10 p.m. Porters' Pub, 700 Northampton St. 610-250-6561 or www.porterspubeaston.com

Modern Romance: 10 p.m. Age restricted show, no minors. Pearly Baker's Alehouse, 11 Centre Square. 610-253-9949 or www.pearlybakers.net

Peter Novelli Blues Band: Riverside Barr & Grill, Route 611, six miles north of Easton. 610-258-1008 or www.riversidebarr.com

Saturday, September 29


2nd Annual Tim Lambert BSA Memorial 5K & 10K Run: 8 a.m. registration and packet pickup. "The Area’s Only Bi-State (NJ/PA) 5k!" Tim Lambert was a retired Easton police officer and an active Easton school district resource officer. Tim and his daughter, Taylor, were tragically killed in a motorcycle accident in October of 2008. The race benefits the local Boy Scouts of America scouting programs in the community that Tim, Cubmaster for Cub Scout Pack 29 in Forks Township, cherished so deeply. 5K race is $30, 10K race is $40. Scott Park, Larry Holmes Drive, just south of the free bridge. For more information and a printable registration form, click here.

Parking Lot Sale: 9 a.m. to 2 p.m. Food, refreshments and bake sale. Faith Community Assembly of God, 3000 Freemansburg Ave., Palmer Township. 610-258-0858

Rummage Sale: 9 a.m. to 6:30 p.m. Clothing, household goods, antiques, jewelry, toys, games and more. Our Lady of Mercy (St. Joseph) Church, Davis and St. Joseph streets. 610-252-5242

"Resolve of Congress of Sept. 28, 1787": 9:30 a.m. to 3 p.m.  Document display and lectures Admission free with coupon--for coupon, click here. Sigal Museum, 342 Northampton St. 610-253-1222 or www.sigalmuseum.org

EAHS Choir Car Wash: 10 a.m. to 2 p.m. Free. Donations accepted, to be used to buy new auditorium risers. Easton Area High School, William Penn Highway and 25th Street. Email for more information.
“Blaze the Trail for the Candle”: 10 a.m. to 2 p.m. A simple walk alone the Karl Stirner Arts Trail. Anyone walking the trail specifically for the Peace Candle is asked to donate $10--ticket stubs are a raffle to win and iPad 2. Winning ticket to be picked at 2 p.m. near the Dog Park. Rain or shine. Parking at Hummel Lumber, Dietrich Street and Bushkill Drive. An Easton Coach bus will run a route from the lot to the trail entrance near the blue bridge on Bushkill Drive and then around to the other trail entrance on North 13th Street near the bridge adjacent to the Simon Silk Mill.

Tricky Tray: 10 a.m. to 3 p.m. Prizes include two bicycles, a skate board and a St. Paul's 150th anniversary basket. Refreshments will be provided. Drawings at 2:15 p.m--you must be present to win. Tickets at the door - $12 for the first sheet, $6 each additional sheet. St Paul's Evangelical Lutheran Church, 610 W Berwick St.

Easton AAUW Book Sale: 10 a.m. to 5 p.m. Eddyside Pool House, North Delaware Drive and East Lafayette Street. 610-504-5861

MaGiK Gallery "Goodbye 80-ies" Art Show and Sale: 10 a.m. to 7 p.m. Retrospective of works from the 1980s and 90s. 34 Sebring St., just off Pine Street between South Fifth and Sixth streets. 610-990-6999

Pocono Greyhound Adoption Day: 10 a.m. to 9 p.m.  Palmer Park Mall, Route 248, Palmer Township. 570-856-0377

Percussion Clinic by John Donovan: Doors open at noon, event begins at 1 p.m. A free event honoring community and college DJS who support independent music and the musicians that create it. Live performing panels, mentoring and more. With Danny Perry, Jeff Ivester, Chris Hart, Brian Adj Dowdle, Brian Marsh, Joseph Hibbs, Eric Behrenfeld, Chad Cunningham, Tim Shahady and Chris Hankes. New Seasons Event Center, 965 B Line St. For more info, visit www.johndonovan.biz, www.newseasonseventcenter.net and www.communitylvmc.org

EAHS Boys' Lacrosse 8th Annual Quoits Tournament: Registration at noon. Tricky Tray, food and Lacrosse merchandise too. Fairview Park, Palmer Township. Click here for registration and more details.
Tricky Tray, food and Lacrosse merchandise!

Easton Municipal Band Concert: 2 to 3:30 p.m.  Raub's Farm, 1459 Tatamy Road, Forks Township.

Beautiful Hats by Jennifer Trunk Show: 2 to 8 p.m. Refreshments and door prizes. Spend $20 and be included in a drawing for prizes, including a hat, handbag and necklace, at 8 p.m. Ingridable Design, 60 North Second St.

Easton School of Rock - The Allman Brothers Band: 7 p.m. $8 in advance, $10 at the door. Third Street Alliance, 41 North Third St. 610-923-7625 or www.eastonschoolofrock.com

Texas Hold'em: 7 and 9 p.m. Free. La Pazza Bar, 1251 Ferry St. 610-515-0888 or www.lapazza.com

Dance: 8 to 11 p.m. Music by King Henry & the Showmen. Tickets are $10 per person. Charles Chrin Community Center, 4100 Green Pond Road, Palmer Township. 610-252-2098

Richard Ray Farrell: 8 to 11 p.m. Riegelsville Inn, 10-12 Delaware Road, Riegelsville. 610-749-0100 or www.riegelsvilleinn.com

Ian, Jake and Rian: 9 p.m. Black and Blue, 683 Walnut St.610-438-3604 or www.blackandblueeaston.com

Paul Cataldi & Alexa Britt: 10 p.m. to 2 p.m.Riegelsville Tavern, 1274 Easton Road, Riegelsville. 610-510-3030 or www.riegelvilletavern.com

Siska, Young & Cummings: 10 p.m. Guitar driven rock. Porters' Pub, 700 Northampton St. 610-250-6561 or www.porterspubeaston.com

Billy Bauer Band: 10 p.m. Age restricted show, no minors. Pearly Baker's Alehouse, 11 Centre Square. 610-253-9949 or www.pearlybakers.net

Social Call: 10 p.m. Riverside Barr & Grill, Route 611, six miles north of Easton. 610-258-1008 or www.riversidebarr.com

Sunday, September 30


Rummage Sale: Bag day, 9 a.m. to 2 p.m. Clothing, household goods, antiques, jewelry, toys, games and more. Our Lady of Mercy (St. Joseph) Church, Davis and St. Joseph streets. 610-252-5242

MaGiK Gallery "Goodbye 80-ies" Art Show and Sale: 10 a.m. to 7 p.m. Retrospective of works from the 1980s and 90s. 34 Sebring St., just off Pine Street between South Fifth and Sixth streets. 610-990-6999

Low-Cost Pet Vaccination Clinic: 11 a.m. to 2 p.m. Sponsored by Center for Animal Health and Welfare. Easton Area Neighborhood Center, 902 Philadelphia Road. 610-252-7722

Percussion Clinic by John Donovan: Doors open at noon, event begins at 2 p.m. A free event honoring community and college DJS who support independent music and the musicians that create it. Live performing panels, mentoring and more. With Danny Perry, Jeff Ivester, Chris Hart, Brian Adj Dowdle, Brian Marsh, Joseph Hibbs, Eric Behrenfeld, Chad Cunningham, Tim Shahady and Chris Hankes. New Seasons Event Center, 965 B Line St. For more info, visit www.johndonovan.biz, www.newseasonseventcenter.net and www.communitylvmc.org

Easton School of Rock - The Allman Brothers Band: 3 p.m. $8 in advance, $10 at the door. Third Street Alliance, 41 North Third St. 610-923-7625 or www.eastonschoolofrock.com

Open Mic Hosted by Jim Stocker: 8 p.m. to 2 a.m. Riegelsville Tavern, 1274 Easton Road, Riegelsville. 610-510-3030 or  www.riegelsvilletavern.com

Save the Date!


The Easton Garlic Fest is next weekend, Saturday, October 6 and Sunday, October 7 on the Centre Square. More to come on the city's most odiferous festival this week, but suffice to say, it's not to be missed! Can't wait for more details? Visit www.eastongarlicfest.com !

Are you planning an event? Did we miss something? Let us know! Email us.

Thursday, September 27, 2012

ProJeCt Benefit Event Is "Simply Savory"

Need an excuse to go out on a Monday night? Want to do something good for the community? Next week, there's a delicious chance to do both.

ProJeCt of Easton will hold its annual fundraiser, Simply Savory 2012, offering guests an exciting and delicious evening of food, wine, and beer tasting from local eateries.

Featuring 20 of the Lehigh Valley’s finest restaurants including Blue, deLorenzo’s Italian Restaurant, Edible Arrangements, Elizabeth Mulrine Culinary Events, Franklin Hill Vineyards, Green Harvest Food Emporium, Leaf, Marianna’s Pizza CafĂ©, Miguel’s, The Mint, Pearly Baker’s, Porters’ Pub, Rodale Catering & Events, Sangria, Solemio Italian Grille, Thyme Restaurant & Bar, Valenca, Vintage Restaurant & Bar, Weyerbacher Brewing, and Widow’s Tavern, guests will also enjoy live entertainment provided by the Easton High School Chamber Orchestra, a silent auction, and a raffle for prizes including a $1,000 gift certificate to Beverly Palm Jewelers.

Reservations are $75 and can be purchased in advance or the night of the event, which is to be held from 5:30 to 9 p.m. at the Hampton Inn on Route 248, Easton (Lower Nazareth).

All proceeds benefit ProJeCt of Easton, a nonprofit organization dedicated to helping people help themselves by providing social and education services to residents of Northampton County and beyond.

Last year, ProJeCt provided assistance to more than 5,000 individuals.

To purchase tickets in advance, click here.
For more information about ProJeCt, visit www.projecteaston.org

Wednesday, September 26, 2012

MaGiK Show Says "Goodbye 80-ties" This Weekend

Before setting his sights on the award-winning animation shorts the world knows him best for, Easton's Maciek Albrecht was already an established cartoonist, with works created for the pages of such print luminaries such as  The New York Times Book Review,  CondĂ© Nast Traveler, Rolling Stone, Business Week, Atlantic Monthly, PC Magazine, and many other well-known publications.

All that work still exists in his archives, and now Albrecht feels it's time to release it back into the world.

Much of his current animation work is done on computers, but Albrecht's involvement with technology dates back to the 1980s and '90s, and that's reflected in his work of the time, done by hand.

"Do you remember small black diskettes? I draw many of them," he said recently from his studio. "Now they feel nostalgic."

The studio where "MaGiK" happens, located on the little travelled back alley of Sebring Street in the city's Downtown district. It's usually a by-appointment-only sort of place and isn't open to the public very often.

But that won't be the case this weekend, as the attached gallery will be holding a reception to highlight--and sell--those vintage works, many of which feature themes of the Cold War and the beginnings of personal computing.

Open from 10 a.m. to 7 p.m. this Saturday and Sunday, the public is invited to drop in to check out  Maciek's past works at the "Goodbye 80-ties" show and sale. It's also a rare opportunity mingle with Albrecht and see where MaGiK happens.

The gallery entrance is at 34 Sebring St., the alley just off Pine Street between South Fifth and Sixth streets. Parking is on the street, but is usually readily available.

For more information about the show, call 610-990-6999.

For more information about the current work of Maciek Albrecht, most recently featured at last weekend's Movies at the Mill, visit www.magikworld.com

This is just a small portion of the vintage works of Maciek Albrecht that will be on display and for sale this coming weekend.

Update, Tuesday, October 2, 5:15 a.m.: The show was such a success this past weekend that Maciek Albrecht has decided it will continue through October. MaGiK Studios gallery will be open for public viewing of the remaining works, as well as sales, on Saturdays through the end of the month, from 10 a.m. to 5 p.m.