Monday, August 19, 2013

Nazareth Boutique Moving to Former Bixler's Location

By Christina Georgiou

The former Bixler's Jewelers on Centre Square,
vacant for nearly five years, will be occupied
by the boutique, All Gussied Up, this fall.
A Nazareth boutique, All Gussied Up, plans to move into the former Bixler's Jewelers location on Easton's Centre Square, the shop has announced via its Facebook page.

The new boutique will be the first tenant in the space since Bixler's, the oldest jeweler in America, closed its landmark location in Easton in early 2009. Bixler's still maintains a location in Whitehall. Frozen yogurt vendor Frozenlandia opened in the other half of the space earlier this year.

All Gussied Up features spray tanning, teeth whitening, and airbrush makeup application, plus "a killer-diller retail boutique and a lovely lounge with a darling little tiki bar". Upon the move to Easton, the shop, which also features vintage clothing along with selected designer items, will expand some of its offerings too, said owner Kelly Pettis.

"We're very excited about it," she said. "We just have to get inspected and then we should be ready to go."

Along with some new products, the shop will be taking offering co-op space to some carefully selected vendors, including Behind the Seam, which sells used designer jeans with a story, a Polish handbag maker and a soap maker, Pettis said.

The shop will also offer mini-photo shoot sessions on an ongoing basis, probably on Sundays. The Nazareth location has offered them occasionally, and they've proven to be very popular, she said.

"We want to stick with some stuff that people like, but we're definitely adding new stuff too," she said.

Pettis has also taken on a partner to ensure the new location's success, Jenn Mich, jewelry designer and owner of Wicked Ice Wear. Mich is a current employee of All Gussied Up, so the match is perfect, Pettis said.

Pettis said she became sold on Easton as the perfect place for All Gussied Up to move by hearing from many people about all the new shops and restaurants opening in the city, as well as noting the enthusiasm from locals at Porters' Pub, where she also works.

She also recently moved to Easton, and that clinched it, she said.

Pettis briefly considered Bethlehem for the move, but decided against it, she added.

"I feel like Bethlehem already has so many boutiques," she noted. "I just thought Easton would be the way to go."

She feels the former Bixler's location on Centre Square will be perfect to attract new customers, with its proximity to the Crayola Experience.

A photo from All Gussied Up's Facebook page show's a
retouched photo of the door of the former Bixler's Jewelers
announcing the imminent arrival of the boutique in Easton.
Contributed photo

"There's so many moms that come out of there. They're my customers," Pettis said. "When I went to see the property, I knew instantly. I could just visualize it."

All Gussied Up will be open in its new Centre Square location by October 1, if all goes well, she said.

A grand reopening celebration for the Easton incarnation of All Gussied Up will be announced after the shop receives its certificate of occupancy from the city, Pettis added.

Shop hours at 22 Centre Square have yet to be set, but the boutique will probably be open Wednesday through Sunday, and closed on Mondays and Tuesdays, Pettis said.

For more about All Gussied Up, visit or check out the boutique's Facebook page.

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