Cheeburger Cheeburger Brings Diner Style to Downtown Easton

By Christina Georgiou

More than 100 locals packed Downtown Easton's newest restaurant,
Cheeburger Cheeburger, to sample burgers, fries, and the eatery's
signature milkshakes during a ribbon-cutting event held Wednesday afternoon.

More than 100 locals packed Downtown Easton's newest restaurant, Cheeburger Cheeburger, to sample burgers, fries, and the eatery's signature milkshakes during a ribbon-cutting event held Wednesday afternoon.

Cheeburger Cheeburger officially opens to the public today at 11:30 a.m. The new restaurant fills a niche in Downtown Easton's growing collection of eateries, Mayor Sal Panto said.

"It adds, not to our culinary destinations on the high end, but adds to a part we’re missing. There’s nothing like it in Easton," Panto told the crowd.

Frank Aversa and John Jaindl, third and fourth from the right,
cut the ribbon at their new Cheeburger Cheeburger restaurant
Wednesday afternoon.

Local State Representative Bob Freeman, a lifelong Eastonian, was also on hand for the event, and concurred.

"I think you'll find a ready audience for milkshakes and cheeseburgers here in Easton," he said. "This fills a missing piece of the restaurant puzzle here in Easton."

With a high-camp 50s diner-theme, including Hollywood icons such as Marilyn Monroe and the Blues Brothers adorning the walls, the casual restaurant offers an impressive array of choices to customize burgers and similar options to "invent" milkshakes and fries.

Salads, sandwiches, wraps, and melts round out the menu.

Prices for most menu offerings range from just over $5 to about $10.99 for a 20-ounce burger or platters. Cheeburger's signature milkshakes are $4.99, or $3.99 for the half size.

The Easton franchise is owned by partners Frank Aversa and John Jaindl.

One of Cheeburger Cheeburger's
signature milkshakes in the making.

Aversa, who owned a Cheeburger location in Flemington, NJ, discovered Easton through developer Mark Mulligan, who owns the Pomeroy building where Cheeburger is located. The two worked together on Flemington's Business Improvement District.

Aversa said he otherwise hadn't really heard of Easton, until Mulligan suggested the  city as a good location.

"We had no clue, being from Jersey," he said. "But we were blown away."

Aversa said that in addition to the opportunity Easton offers, the city has already been a pleasant place to do business.

"I've opened up a bunch of these, and the people in city hall were so courteous and helpful. I've never seen that," he said.

The new restaurant employs about 60 people in full- and part-time positions, and all that were hired are local to Easton, Aversa said.

Cheeburger Cheeburger opens its doors to the public today and is open seven days a week.

Diane Bower, Manuel Fresneda , Marcel Bedoya, and Steve Flowers toast with french fries at the opening
celebration of Cheeburger Cheeburger on Wednesday
afternoon.

For now, hours will be from 11:30 a.m. to late evenings on weekdays, and open until about 2 a.m. on weekends. As the restaurant gets established, it plans to be open 24 hours a day on weekends, which will offer another place in the Downtown district where people can get a bite to eat after the bars close.

Cheeburger Cheeburger is located at 336 Northampton St. Reach them by phone at 610-438-1311. Take-out is available.

More about the restaurant can also be found online at www.cheeburger.com